transnational enterprise

Are You Ready to Accept Challenges from a Transnational Enterprise?

您愿意接受跨国企业的挑战 吗 ?

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After 20th 50s', commodity market gradually head for the maturity, needs of customers become more characteristically, some large transnational corporations ( or companies) start practicing the target marketing, market subdividing is the base of the enterprise realizes its marketing target.

20世纪50年代后，商品市场逐渐走向成熟，顾客对商品的需求更趋个性化，一些大型跨国企业（公司）开始实行目标市场营销，市场细分就是企业实现这种营销目标的基础。

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Shougang Group was founded in1919, is currently a steel-based industry with large enterprise group of multi-industry, trans-regional, cross system of ownership and transnational operations.

首钢成立于1919年，目前是一家以钢铁业为主，跨行业、跨地区、跨所有制、跨国经营的大型企业集团。

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For the past few years, both domestic and transnational enterprises suffered from crises frequently in China. Therefore, enterprise crisis management has become a hot topic in management fields.

近年来，国内企业危机事件频发，跨国公司在华的危机事件也时有发生，企业危机管理成为管理学研究的一个热点问题。

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What does transnational enterprise management system include?

跨国企业管理系统应该包含什么样的内容?

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